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Real-time lead distribution

Turn every lead source into buyer revenue, in real time

LeadRoute is the modern lead-distribution platform. Connect your sources, build a route, and deliver validated leads to the right buyer against the orders they've set — with every routing decision traced end to end.

Get Started Free

No credit card required • 200 leads free, lifetime allowance

Example decision
Lead #4821 · Product enquiry
340ms
Received from source
Website enquiry form
Validated & deduplicated
Email + phone verified · not a duplicate
Route · 3 buyers evaluated
Northstar Partners
Order “Priority enquiries” · weight 3
Matched
Harbor Group
Daily cap reached
Cedar Network
Country filter
Sub-second routing
Waterfall distribution
Per-buyer caps & weighting
Full decision trace

Source to buyer in three steps

LeadRoute connects the leads you buy to the buyers who want them — and shows its work at every step.

01

Connect your sources

Ingest leads from web forms, APIs, and webhooks. Every lead is validated, deduplicated, and checked against your suppression lists before anything is sold.

02

Build your route

Rank buyers in a real-time waterfall. Weight, cap, and filter each buyer's orders so every lead goes to the one who values it most.

03

Deliver & get paid

Matched leads are delivered against each buyer's live orders in real time — with a full decision trace and self-serve buyer reporting.

Built for lead sellers, not generic CRMs

The pieces that make lead distribution actually work — the ones off-the-shelf tools leave you to bolt on yourself.

Real-time routing

A real-time waterfall evaluates every buyer in priority order and resolves in milliseconds.

  • Weighted & priority strategies
  • Round-robin fairness
  • Sub-second decisions

Lead orders

Buyers define exactly what they'll buy — list filters, daily and total caps, and delivery weight. Every lead is matched against live orders.

  • List filters & targeting
  • Daily + total caps
  • Delivery weighting

Buyer portal

Give every buyer their own login to see the leads they've received, track delivery, and export — without touching your console.

  • Self-serve buyer logins
  • Volume reporting
  • CSV export

Decision trace

See exactly why each lead landed where it did — every buyer evaluated, every cap and filter, every accept or reject.

  • Step-by-step routing log
  • Cap & filter reasons
  • Full per-lead auditability
Validation
Email, phone & address checks on every lead.
Deduplication
Catch repeat leads before they reach a buyer.
Suppression
Global and per-list do-not-contact lists.
Webhooks & API
Ingest from and deliver to anything.
Real-time analytics
Live pipeline and delivery visibility.
Metered billing
Usage-based plans, handled by Stripe.

Every decision, on the record

LeadRoute doesn't just route leads — it shows its work. Open any lead and see the full routing trace: which buyers were evaluated, which caps and filters applied, and exactly why it was delivered or held. No black box, no disputes.

Real-time analytics

Track volume, delivery, and revenue as it happens.

Quality scoring

Monitor validation scores and lead quality per source.

Full audit trail

A complete, exportable history for every single lead.

This week

Delivery healthy
8,240
Leads routed
14
Active buyers
0.4s
Avg route time

Illustrative product view

Simple, transparent pricing

Priced by the volume you route. No hidden fees, no per-seat surprises.

Starter

Try lead routing before upgrading

Free trial

200 leads total · no monthly reset

  • Real-time routing
  • Validation & dedup
  • Email support
Get Started
Most Popular

Professional

For growing lead sellers

$499/mo

Up to 50,000 leads/month

  • Everything in Starter
  • Buyer portal & reporting
  • Decision trace
  • Priority support
Get Started

Enterprise

For high-volume distribution

$999/mo

Up to 200,000 leads/month

  • Everything in Professional
  • SLA guarantee
  • Dedicated support
  • Custom features
Get Started

Ready to turn sources into revenue?

Connect your first source and build a route in minutes — no credit card required.

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